Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV.

Effectv is headquartered in New York with offices throughout the country. We have a presence in 66 markets with a reach of 35 million households.*

Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients.

We are future-focused. Solution-based. Results-oriented.

We are Effectv.