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(FAIRHAVEN, MA – June 2, 2021) - -Nicole Fortier has joined Alltrust Credit Union (formerly Southern Mass Credit Union) as Senior Vice President Retail Administration. Fortier has over 23 years of experience of retail banking. Her most recent role was with Dean Bank in Franklin, MA. Fortier enjoys providing a high level of service that identifies member needs and allows her to partner with them to work towards achieving their financial goals. Since retail is the frontline of the credit union, it is important to her to foster and develop relationships with our members as we gain their trust. “Nicole has an extensive background in retail banking and is committed to providing a high level of service and dedication to our members, making her a great asset to our team” stated Carmen Sylvester, President and Chief Executive Officer. “She’s dedicated to helping build stronger relationships with our members and providing a higher level of service.” Fortier is an active member in her community. She has been the president of the Franklin Downtown Partnership for many years and involved in the group for 20 years. Franklin Downtown Partnership works to create a positive impact throughout the area by working with the town, business owners, property owners and other groups to stimulate economic development. She also volunteered for local food banks and was involved in financial education at a local technical school. Fortier lives in Johnston, RI with her two sons Nathan and Matthew. Matthew is a senior in high school and Nathan is in his second year as an electrical apprentice. ABOUT ALLTRUST CREDIT UNION: Established in 1922, Alltrust Credit Union (formerly known as Southern Mass Credit Union) is celebrating 99 years of service excellence and financially sound operations. The credit union has assets of over $300 million and provides banking services to more than 14,000 members. The main office is in Fairhaven, Massachusetts, with branch offices in Fall River and New Bedford, Massachusetts. Follow Alltrust on Facebook, Twitter, Instagram, and LinkedIn. For more information, call 508.994.9971 or visit alltrustcu.org.