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Massachusetts Beverage Association is pleased to continue its support for CARE and the ‘Take Care’ campaign for a third straight year. Chatham, MA - June 26, 2023 – CARE for the Cape & Islands, a leading local environmental organization, is excited to announce a new pilot program – an initiative called Take Care Cape Cod. In collaboration with the Cape Cod Baseball League (CCBL) and generous support from the Massachusetts Beverage Association, CARE wants to tackle litter and enhance recycling efforts during Chatham Anglers’ games at Veterans Field. This initiative is an extension of CARE’s ongoing “Reduce Reuse Recycle” campaign and aims to promote environmental consciousness among fans while preserving the natural beauty of Cape Cod. Did you know each CCBL game has an average attendance of ~1,400 fans? Currently, there are no active recycling efforts at the baseball fields. Conservatively, if 25% of attendees disposed of two recyclable items into regular trash, by August a staggering ~300K recyclable items would unnecessarily choke MA landfills and incinerators. It is time to end that waste. “If we all work as a team to implement solutions to issues that confront our environment, the goals are definitely achievable,” exclaimed Steve Boksanski, Executive Director of the Massachusetts Beverage Association. The association has been working on recycling education with CARE for the last three years. “This season we developed a ‘feet-on-the-street’ program to raise awareness and alter not only Cape Cod visitors’ disposal habits but residents’ as well.” Kicking off July 4th weekend, fans will see “Recycle Ambassadors” in fun, bright, orange gear that utilizes the Take Care branding and messaging. These dedicated individuals will help promote recycling, encourage proper waste disposal, and assist in keeping the ballpark free of litter for all home games this season. New recycling bins, donated by Coca-Cola, will be stationed at the field and well-marked by orange Take Care flags. If the pilot is successful, CARE plans to roll it out to all CCBL ballparks. "We are thrilled to work with CARE for the Cape & Islands on this initiative," said Steve West, President of the Cape Cod Baseball League. "Together, we can make a significant impact in reducing litter and promoting recycling at our games. We encourage all fans to join us in creating a cleaner, greener Cape Cod." CARE has been actively engaged in sustainability initiatives, and this collaboration with CCBL and Veterans Field marks another important milestone in their efforts to educate the public and keep Cape Cod clean. By leveraging the popularity and community spirit surrounding Chatham Anglers baseball games, the program aims to raise awareness, encourage responsible waste management, and inspire positive behavioral changes among fans. For more information about CARE for the Cape & Islands, please visit www.careforthecapeandislands.org CARE for the Cape & Islands™ Founded in 2012 as the Cape and Islands’ first travelers’ philanthropy initiative. More commonly known today as Impact Travel, CARE seeks to encourage, support, and create opportunities for visitors and residents to donate their “time, talent, and treasure” to help preserve and protect our region’s exquisite natural beauty, plant and wildlife habitats, Cape & Islands culture, and history. Its mission is to inspire stewardship to preserve and protect the natural environment, cultural and historical treasures of Cape Cod, Martha’s Vineyard and Nantucket. Questions regarding the pilot program, contact: Eric Keough | Managing Partner OGEE Communications 617-834-9937 | ekeough@gmail.com