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New location will offer non-intimidating Judgement Free Zone®, extremely low prices, free unlimited fitness training included in all monthly memberships, and more Join now for just $1 down and then $10 a month with no commitment through October 20 FALMOUTH, MA (OCTOBER 3, 2017)–Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, today announced its newest location will soon open in Falmouth, Massachusetts. The club plans to open its doors in early November and will be located in Falmouth Plaza on Route 28 (13 Davis Straits, Falmouth). Planet Fitness invites local residents to sign up online at www.planetfitness.com or at the club’s presale office located outside of the club location for only $1 down and then $10 a month with no annual commitment from now through October 20. Prospective members can also visit the presale office to speak with Planet Fitness staff and learn more about the new club and its membership options. The presale office is open from 10AM – 7PM on weekdays and 9AM – 3PM on Saturdays and Sundays. The new Planet Fitness in Falmouth will offer the following features and amenities: Treadmills, elliptical trainers, bikes, steppers and more Expansive strength and free weights equipment FREE unlimited fitness training through the pe @ pf® program Private stretching and abs area PF SYNRGY 360 Functional Training System Over thirty-five 65” Plasma TVs with wireless connections to all cardio equipment Tile and Granite appointed locker rooms with day lockers and showers Private salon grade tanning booths HydroMassage beds and Massage chairs Upon completion in late November the club will be open and staffed from 5AM – 10PM Monday through Thursday, from 5AM – 9PM on Friday, and from 7AM – 7PM on Saturday and Sunday. Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm,” which is a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted. “Whether you’ve never belonged to a gym before or you’re an existing gym member looking to try a new facility, we encourage you to come check out the Falmouth club, meet our friendly staff, get a tour and see what the Judgement Free Zone is all about," said Planet Fitness franchisee and Core Management and Development Chief Marketing Officer Jonathan Epstein. “We’re confident that our encouraging and hassle-free environment will be a welcome addition to the community and we look forward to continuing our growth with more locations opening in Massachusetts through the end of the year and into 2018.” All memberships include a variety of other benefits, such as unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while. The PF Black Card®membership, which is $21.99 a month, includes additional benefits such as the ability to bring a guest every day at no additional charge, access to all 1,400+ Planet Fitness locations, as well as use of the hydro-massage beds and massage chairs and salon grade tanning booths. Planet Fitness also provides members with an opportunity to connect and support each other with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides a platform for members to recognize their triumphs (big and small), share their stories and encourage others, reinforcing the Company’s belief that ‘everyone belongs’. Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”.Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong. For more information or to join online, please visit www.PlanetFitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness). Corporate partnership opportunities are also available – for more information please contact the Falmouth club location at 774-612-3923 or contact Jonathan Epstein at 508-801-2188. About Planet Fitness Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30 2017, Planet Fitness had approximately 10.4 million members and more than 1,400 stores in 49 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.